After years of dominance in streaming, cinema has proven it still holds the power to create significant global moments. The release of The Odyssey has sparked renewed excitement among moviegoers.
Across South Africa, audiences have flocked to Imax theatres, leading to record-breaking ticket sales for Ster-Kinekor. This resurgence highlights the unique experience that cinema offers.
As The Odyssey continues to draw crowds, it reinforces the notion that the theatrical experience remains a vital part of the film industry, capable of captivating audiences in ways that streaming cannot.